Brand Management: Principles and Applications for Effective Branding - Paperbackby Jaywant Singh (Author), Paurav Shukla (Author) How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real life applications with a range of perspectives and research insights into the theoretical, societal and socio cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key