Value Creation 4.0 - Marketing Products in the 21st Century (Monochrome Interior)Value Creation 4. 0 is a marketing guide to the age of the fourth industrial revolution (Industry 4. 0). This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for