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Global Marketing Management, 7th EMEA Edition
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Global Marketing Management, 7th EMEA EditionPages: 698, Specialty: Marketing, Publisher: Wiley, Publication Year: 2019, Cover: Paperback, Dimensions: 218x277x38mm The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more
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